Built for elite athletes
from insight to on-foot.

New Balance

Beaverton, OR

Creative Design Manager, Innovation Oct 2024 – Present

• Leading a multi-disciplinary team creating future-forward performance solutions across categories, focusing on athlete amplification and 3–5 year innovation strategy.
• Designing a ground-up rebuild of New Balance's middle-distance spike, worn by Olympic gold medalists, ahead of the 2028 Games.
• Driving innovation cleat development for New Balance's quickly growing roster of elite NFL athletes, translating athlete testing into next-generation on-field platforms.
• Rebuilding the innovation calendar with engineering and our factory — adding a tooling round, overlapping the inline handoff, and restructuring their sample room with an innovation-dedicated line where one developer follows each shoe, leaving concepts functional at handoff.
• Directing athlete-driven storytelling in partnership with design, engineering, development, and marketing, using VR, 3D, and AI tools to accelerate development and approval cycles.

Design Lead, Cleated Category Oct 2022 – Oct 2024

• Defined the creative vision for New Balance's re-entry into American Football, partnering directly with NFL athletes and collegiate programs.
• Directed a team in building a new cleated footwear category from the ground up, including four launch models and a new manufacturing partner.
• Delivered strategic product roadmaps aligning athlete insights, performance needs, and cultural relevance.

Sr. Designer, Performance Running May 2021 – Oct 2022

• Design lead across Road, Trail, and Race categories, driving innovation in tooling, fit systems, and sustainable materials to meet athlete performance targets.
• Delivered executive presentations and collaborated cross-functionally with Product, Development, and Marketing to align on business priorities.

Honma

Beaverton, OR

Consulting Design Director concurrent with Nike

• Set the creative and strategic direction for the XP-1, TR, T//World, and Beres product lines, contributing to Honma's 5-year U.S. brand goals.
• Directed design across all silos — from $5K hand-crafted Beres drivers to elevating detail and craftsmanship in the XP-1 game-improvement line.
• Partnered with engineers and marketing teams to bring innovative designs to market.

Nike

Beaverton, OR

Footwear Design, Cleated Category Jul 2018 – Jan 2021

• Led design for elite cleat and turf models for Baseball, Football, and Lacrosse athletes.
• Created athlete-driven performance solutions using computational design techniques and future-focused tooling.
• Oversaw a full category restructure (FA21 Lacrosse), integrating graphic, color, and material design.

Footwear Design, Core Performance Category Mar 2016 – Jul 2018

• Designed high-performance, cost-efficient footwear for Basketball, Running, and Training.
• Delivered a top-5 selling sneaker (Revolution 5, launched 2020) and earned 10 design patents covering uppers, midsoles, and outsoles.
• Balanced athlete insights, business goals, and factory capabilities through global collaboration.

TaylorMade-adidas Golf

Carlsbad, CA · 11 patents across both roles — 9 design, 2 utility

Sr. Industrial Designer & Design Lead May 2014 – Feb 2016

• Directed design for Tour-proven, category-leading products, contributing to growth from $500M to $1.8B revenue.
• Led the successful re-launch of the Adams brand, managing Industrial and Graphic Designers globally.
• Collaborated with executives and engineers to deliver premium innovation pipelines.

Industrial Designer Nov 2007 – May 2014

• Designed industry-leading, Tour-proven products for U.S. and global markets, including multiple #1 category best-sellers.
• Developed a broad portfolio of performance golf equipment: irons, metalwoods (drivers, fairways, hybrids), wedges, putters, and accessories.
• Created designs for components such as weights, grips, shaft graphics, head covers, and golf bags.

Early career

Automotive design internships

• Audi Design (Volkswagen of America) · Automotive Design Intern · Santa Monica, CA · Jun – Sep 2006
• Volvo Car Corporation · Automotive Design Intern · Camarillo, CA · Jan – Apr 2005